So Emmy the Great, one of my favourite artists from the past few years, is about to record a follow-up to 2009's stellar First Love. Studio and producer time is expensive, especially for independent musicians, so fans now have the opportunity to guarantee the release of a new album and to relieve any guilt that came from downloading First Love instead of buying it. Plus, you are rewarded for your pledges with rather interesting gifts. Autographed album for £12? Watch a rehearsal gig for the next tour for £50? Hang out with Emmy backstage at Bestival and interview artists for WaterAid (all money for this particular pledge goes to WaterAid) for £150? Songwriting workshop for £100? And did I mention that a portion of all proceeds go to charity? For some items, such as the aforementioned Bestival hookup, all money goes to a charity. Support worthy charitable causes and help fund a new Emmy the Great album? What are you waiting for?
Click here to pledge to Emmy the Great
If I can't convince you, maybe this charming video will: